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Obama Administration Unveils National Tourism and Travel Strategy


Earlier this month, US Commerce Secretary John Bryson and Interior Secretary Ken Salazar  unveiled the Obama Administration’s National Tourism and Travel Strategy – delivering on President Barack Obama’s call in January for a national strategy to promote domestic and international travel opportunities throughout the United States.

The document was the result of a Task Force on Travel & Competitiveness that President Obama called for in January 2012, to find ways to make the United States a world-leader in the travel and tourism industry. 

“Tens of millions of tourists from all over the world come and visit America every year.  They stay in our hotels, they eat at our restaurants, they visit our attractions, and they help create jobs.  At a time when too many Americans are still looking for work, we need to make it easier for more people to visit this country and keep our economy growing,” said President Obama.

The report was immediately hailed by Roger Dow, President and CEO of the US Travel Association, who said, "America has always been a nation of travelers, and there’s nothing we love more than showing off our beautiful country to people from around the globe. Since the job recovery began, our industry has created more than 250,000 new jobs – nearly 50,000 this year alone – which far outpaces gains in the rest of the economy or by other industries."

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